August 14, 2022

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TikTok agrees to strengthen client rights within the European Union, avert attainable sanctions

EU regulators mentioned on Tuesday the Chinese language-owned short-video sharing app TikTok has agreed to strengthen the rights of European Union customers, stopping attainable sanctions sooner or later. a case as a consequence of a number of complaints from client teams within the bloc.

The European Client Group (BEUC) in its 2021 criticism mentioned TikTokwhich has seen speedy progress worldwide, particularly amongst youngsters, has failed to guard youngsters from hidden promoting and inappropriate content material.

The corporate has subsequently held discussions with the European Fee and a nationwide community of client safety authorities to deal with the issues and has now agreed, the EU government mentioned. with some adjustments.

These embrace the introduction of a further choice that enables customers to extra simply report advertisements which might be prone to encourage youngsters to purchase items or companies or persuade dad and mom or others to purchase them for them.

Branded content material is not going to be allowed to advertise inappropriate services and products. Amongst different commitments, the corporate will make clear find out how to obtain rewards from its platform, and paid advertisements in movies will likely be extra clearly labeled.

“All social media platforms are required to comply with the principles and make sure that industrial content material may be simply recognized by customers, even when promoted by influencers,” mentioned the director. commissioner of justice Didier Reynders communicate in a press release.

TikTok says it can proceed to enhance its options.

Nevertheless, BEUC says TikTok’s supply has dropped in some areas.

“The influence of such engagements on customers stays unsure. Regardless of greater than a 12 months of dialogue with TikTok, the investigation is now closed, leaving important issues that we now have not but addressed. resolved,” BEUC Deputy Director Normal Ursula Pachl mentioned in a press release.

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© Thomson Reuters 2022


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