August 8, 2022

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IPL Media Rights (TV and Digital) for 2023-2027 transferred to 2 separate broadcasters, transaction is pegged at Rs 44,075 Crore: Supply

Media rights to the profitable Indian Premier League (IPL) for the subsequent five-year cycle from 2023 to 2027 have been fiercely disputed by a few of the nation’s prime sports activities broadcasters. After intense bidding, TV and Digital rights had been received individually by two broadcasters, NDTV has realized from sources.

In keeping with sources, the worth of bundle A (tv license) and B (digital license) has been pegged at a reasonably excessive Rs 44,075 crore. This places the worth of each IPL match, at a value above Rs 100 crore, one thing unprecedented in Indian sport. In keeping with sources, the present value per IPL match is Rs 107.5 crore.

Sources have confirmed that the deal totals 410 matches over a five-year interval. The TV rights had been bought for Rs 23,575 crore, whereas the digital rights went for a whopping 20,500 crore.

Package deal C of IPL media rights, which options non-exclusive digital rights to 18 video games together with the opening match, ultimate, three playoffs and a few weekend double titles, has hit the Rs 1700 crore mark , in line with sources.

The NDTV supply mentioned on Friday, the worldwide retail large Amazon has withdrawn from the race to public sale media rights within the Indian Premier League.

Star India surpassed Sony Photos to safe the media rights of the Indian Premier League for the 2017-2022 cycle with a bid of Rs 16,347.50 in September 2017. With this deal, the price of an IPL match was round Rs 55.

In 2008, Sony Photos Community received the IPL media rights for 10 years with a bid of Rs 8200 crore. IPL’s world digital rights for a interval of three years had been awarded to Novi Digital in 2015 for 302.2 crore.

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The league has been expanded from eight groups to 10 this 12 months with the Gujarat Titans and Lucknow Tremendous Giants being included from the 2022 season. The Gujarat Titans went on to win the league in its first season final month.

(With agent enter)

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