August 13, 2022

News and Update

ICC Points Invitation to Tender for Media Rights on June 20

The Worldwide Cricket Council (ICC) will concern the primary Invitation to Tender (ITT) for media rights for the following cycle, ranging from 2024, on Monday (June 20).

The primary ITT might be for the Indian market solely, with as much as six TV-only, digital-only, or a mixture of the 2.

For the primary time, males’s and ladies’s rights might be bought individually, and potential companions can bid for 16 Males occasions (over 8 years outdated) and 6 Girls occasions (over 4 years outdated), totaling 362* and 103 * Matches respectively. events might be requested to submit bids for the primary 4 years of the lads’s occasions. Nevertheless, in addition they have the choice to bid for an eight-year partnership.

“Worldwide cricket continues to draw big audiences and that’s driving important curiosity from broadcasters for ICC occasions. We have now over a billion passionate followers watching the match. globally and they’ll stay up for seeing the most effective gamers on the earth compete in cricket for essentially the most prestigious trophies,” stated ICC CEO Geoff Allardice.

“Curiosity in girls’s cricket has grown considerably over the previous 5 years and we’ve made a long-term strategic dedication to speed up that progress and decouple the rights to girls’s occasions. our women will play an enormous position in that.We’re on the lookout for a broadcast companion delighted by their position in growing the women sport and securing extra followers than ever. can now get pleasure from it.”

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